As Professor Fox, Head Professor at Dr. Squatch’s Foundation for Odor Excellence, a.k.a. The F.O.X., Megan Fox is making it her personal mission to give men a long-overdue lesson on what’s really in their deodorant, and how Dr. Squatch’s new Invisible Glide and Spray deodorants are setting the curve.

The latest campaign from Dr. Squatch features a six-part creative curriculum rolling out across brand-owned channels, including organic and paid social. 

Each installment is set in the cinematic world of Dr. Squatch’s Foundation for Odor Excellence, a place where men are finally taught what’s in their deodorant, and why most products simply aren’t cutting it. 

From the classroom and the lab to the dating scene, Professor Fox breaks down what’s really in conventional deodorants, correcting decades of bad habits, and making sure men can graduate to a better option.

John Ludeke, Chief Brand Officer, Dr. Squatch, commented, 

“The men’s deodorant aisle has been coasting for decades, and guys have been paying the price with unnatural, synthetic ingredients, and scents reminiscent of a 2004 middle school locker room. Dr. Squatch was built to fix the product gap with natural ingredients and formulas & formats that actually perform, and who better to get men to listen than Megan Fox?”

The campaign centers on the rollout of two new additions to the Dr. Squatch deodorant lineup: Invisible Glide and Spray Deodorant.

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